Your brand is approved by you
Your team reviews the profile and campaign direction before the first send. Outreach is run under your brand.
How it worksCAMPAIGN OWNERSHIP
Your brand. Your review. Your conversations.
The campaign begins with your approved business profile and sender direction. When an owner replies, that conversation belongs exclusively to your team.
REVIEW / APPROVE / OWN HOW WE WORK TOGETHER
Clear roles at
every stage.
Every reply stays exclusive
Owners who reply are routed to the funder running the campaign. Replies are never shared or resold to another funder.
See the program commitmentYour team handles the next step
Your team decides how to respond, what to offer and how to move a merchant conversation forward.
Read the FAQBEFORE A CAMPAIGN STARTS
Agree on the details
before the send.
We work with your team to define the audience profile, campaign direction, sender identity and what qualifies as a lead. Your agreement sets out the applicable program terms and responsibilities.
Review campaign content with your compliance or legal advisers as needed. Funder Pipeline does not provide legal advice or determine your organization's regulatory obligations.
Discuss campaign setupWHAT EVERY EMAIL CARRIESCAMPAIGN STANDARD
01Truthful From line and subject lineEvery email
02Your company's identityClearly identified
03Valid physical postal addressIncluded
04Clear way to opt outIncluded
05Opt-outs honoredWithin the 10 business days CAN-SPAM allows
06Dedicated sending domainsNever your primary domain
07Opt-outs suppressedFor the rest of your program
Your team owns the merchant relationship
KEEP OWNERSHIP CLEAR